Your smart ring just got a gynecologist (sort of).
Oura Advisor on a smartphone. Image credit: ŌURAKey Takeaways:
- Oura launched a custom AI model specifically designed for women’s health, integrated into its Oura Advisor chatbot through the Oura Labs experimental feature hub.
- The model combines established medical research reviewed by board-certified clinicians with real-time biometric data from Oura’s wearable ring.
- All data stays on Oura-controlled infrastructure — conversations are never shared or sold.
Oura has stepped into new territory with its first proprietary AI model, built from the ground up to tackle women’s health. The model powers the company’s AI chatbot, Oura Advisor, giving it the ability to answer questions across the entire reproductive health spectrum — from first periods to menopause and everything between.
The timing makes strategic sense. According to Oura Chief Commercial Officer Dorothy Kilroy, the company’s fastest-growing user segment isn’t fitness enthusiasts — it’s women in their early twenties. Building an AI tailored to their needs is a direct response to that shift.
The model draws on medical standards and research vetted by Oura’s in-house team of board-certified clinicians and women’s health specialists. But it doesn’t stop at textbook knowledge. It also pulls in biometric signals and long-term trends from the user’s own data — sleep patterns, activity levels, cycle tracking, pregnancy metrics, and stress indicators — to deliver guidance that’s actually personalized.
“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,” said Ricky Bloomfield, MD, chief medical officer at Oura. “Women’s health is too complex—and too often overlooked—to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we’re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.”
When someone asks Oura Advisor a women’s health question, the chatbot activates the new model, which cross-references its medical knowledge base while simultaneously analyzing the user’s relevant biometric data. The result is a response shaped both by clinical science and by what the ring has actually been measuring on that person’s body.
Oura made deliberate design choices around tone. The model is built to be non-dismissive, reassuring, and emotionally supportive. That said, the company is clear about boundaries — this isn’t a replacement for a doctor. Users shouldn’t rely on it for diagnosis or treatment plans.
More people are turning to AI chatbots for health guidance these days, whether it’s about cycle irregularities or perimenopause symptoms. Oura argues that generic models aren’t good enough for these topics. Women’s health needs purpose-built tools, not afterthought features bolted onto general-purpose assistants.
On the privacy front, Oura says the model runs entirely on its own infrastructure. No conversations leave the company’s servers, and nothing gets shared or sold to third parties.
The new model is available now through Oura Labs, the company’s opt-in experimental feature section. Users can access it by opening the drop-down menu in the upper-left corner of the Oura app.
Written by Alius Noreika
