obesity
Novo launches Wegovy pill, undercutting Lilly in DTC market
Novo Nordisk today launched its newly approved obesity pill and it’s laser focused on grabbing market share in the direct-to-consumer market.
As we wrote last week, the Danish company will sell the highest doses of the Wegovy pill at $299 a month for patients buying it directly. Meanwhile, Eli Lilly has said it plans to sell its pill orforglipron at up to $399 a month following approval, which is expected in the next few months.
At the same time, however, Novo will maintain the same list price for the Wegovy pill as the injection, $1,349 a month, the company told STAT. That means the pill may not necessarily be cheaper than injections for patients getting their weight loss drugs through insurance. Patients typically have to pay the list price of drugs before meeting their deductibles, or, if they have to pay co-insurance, then they pay a certain percentage of the list price.
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